$2.5M+ in day-one sales • one of the company's highest-grossing days
Whisker.com Litter‑Robot Experience Redesign — 

UX + E‑commerce Optimization
Whisker.com Litter‑Robot Experience Redesign — UX + E‑commerce Optimization
Project summary
Date: Nov 2025
Role: Lead UX/UI Designer
Whisker.com needed a more cohesive and conversion-focused product experience. As the Litter-Robot lineup expanded, shoppers struggled to compare models and move confidently toward purchase — friction was increasing alongside product complexity.
Opportunity: Simplify decision-making, create structural consistency, 
and design a clearer path from discovery to checkout.
Unclear hero experience
Key benefits and options were buried 
→ needed clarity at first glance.
Inconsistent brand visuals
Pages and components varied across products 
→ demanded a consistent brand experience.
Unproven add-on interactions
Users hesitated with optional products 
→ tested through A/B usability validation.
Design approach
We combined research, strategy, and testing to create a user-first, scalable, and clear website experience.
Unified robot
PDP templates
Redesigned all Litter-Robot PDPs for a clear, consistent, and easy-to-compare shopping experience.
- Redesigned all Litter-Robot PDPs for a clear, consistent, and easy-to-compare shopping experience.
- Simple comparison chart to help shoppers choose the right product
Clarity at first glance
Designed an above-the-fold hero that clearly communicates key benefits, helping shoppers choose with confidence.
- Highlights essential benefits (what problem it solves for them)
- Surfaces sizes, colors, and add-ons upfront
- Sticky add-to-cart button + Trust signals for confidence
Consistent brand
experience
Created a modular system of fonts, colors, components, and UI states to keep the site consistent and scalable across products and campaigns.
- Consistency: Pages and products follow the same design rules.
- Efficiency: Developers save time while preserving clarity.
A/B usability
validation
Tested three add-on designs with 70 users. Most preferred Option B, finding it clear and easy to use.
72% preferred Option B
18% frustrated by other options
End-to-End
Experience
Key flows redesigned across home, category, PDP, checkout, post-purchase, and account to ensure continuity and conversion.
Commit (Cart)
Confirm (Confirmation)
Return (Retention)
Shopper
journey
Organized the site into three levels: exploration, decision, and commitment 
— to match shopper thinking and drive conversions (lower funnel)
- Exploration / Awareness
Shopper mindset: Curious, evaluating, and gathering info.
Goal: Build interest, reduce risk, educate.
- Decision / Selection
Shopper mindset: Focused on choosing the right product.
Goal: Reduce confusion, highlight benefits, encourage confident choice.
- Commitment
Shopper mindset: Committing, confirming, and managing orders.Goal: Minimize friction, reassure, encourage loyalty and fast!
$
2.5m+
in sales on day one
Measured Performance
The redesign launched strong — one of the company’s highest-grossing days. Whisker.com achieved 2m45s average engagement time (+45% vs. LR.com) and a 49.6% engagement rate, indicating deeper product exploration and higher shopping confidence.
View live experience → Whisker.com
2m45s average, 49.6% rate
Repeat visitors, high product intent
Modular UI, reduced rework
Impact & leadership
Connected research, business goals, design, and development so the team could move forward together.
ownership across the redesign
Led design, design strategy, resolved stakeholder conflicts, and drove alignment from concept to launch.
Ying - Lead UI/UX designer
End-to-end delivery
used across 60+ pages
Designed a Lego-inspired component system that lets teams update features confidently without breaking the full experience.
Ying - Design strategist / system thinker
Built for scale from day one